This year, Snapchat hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.
Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.
MEET US AT THE PENN DISTRICT
Speaking Engagements
Monday, October 16th
10:00 AM
Balancing Long Term Brand Building with Short Term Growth and Sales
Jason Poinsette, Snap Inc.
Diana Frost, Kraft Heinz
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Brand InnovatorsÂ
1515 Broadway, New York, NY
10:40 AM
Enhancing Reality: The Future of Live Music is Augmented
Resh Sidu, Snap Inc.
Laila Mignoni, Bacardi
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The Penn District
Innovation Factory Stage
1:30 PM
How AR/VR & Web3 Technology Deepens Brand Connections with Consumers
Racquel Douglas, Snap Inc,
David Morris, NYCAP3D
Shixpir Huang, NYCAP3D
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The Penn DistrictÂ
Web3 Lounge
10:00 AM
Balancing Long Term Brand Building with Short Term Growth and Sales
Jason Poinsette, Snap Inc.
Diana Frost, Kraft Heinz
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Brand InnovatorsÂ
1515 Broadway, New York, NY
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10:40 AM
Enhancing Reality: The Future of Live Music is Augmented
Resh Sidu, Snap Inc.
Laila Mignoni, Bacardi
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The Penn District
Innovation Factory Stage
10:00 AM
Balancing Long Term Brand Building with Short Term Growth and Sales
Jason Poinsette, Snap Inc.
Diana Frost, Kraft Heinz
Brand InnovatorsÂ
1515 Broadway, New York, NY
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10:40 AM
Enhancing Reality: The Future of Live Music is Augmented
Resh Sidu, Snap Inc.
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The Penn District
Innovation Factory Stage
1:00 - 2:00 PM
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Speaking Engagements
TUESDAY, October 17th
11:15 AM
Fireside chat with McDonald's
Katelyn Kroneman, Snap Inc.Â
Allegra Krishnan, McDonald's
Brand Innovators
1515 Broadway, New York, NY
12:50 - 1:20 PM
Real Relationships to Results —Measuring Long-Term Advertising Value on Snapchat
John Eckhardt, Snap Inc.
Lisa Kerins, NCSolutions
Brett Mershman, NCSolutions
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The Penn District
The Tech Lab
1:15 - 2:00 PM
Latinas in Leadership: What it Will Take to get More Hispanic Women in the C-Suite
Natalia Espejo, Snap Inc.
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The Penn District
Equality Lounge®
1:15 - 2:00 PM
Latinas in Leadership: What it Will Take to get More Hispanic Women in the C-Suite
Natalia Espejo, Snap Inc.
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The Penn District
Equality Lounge®
11:15 AM
Fireside chat with McDonald's
Katelyn Kroneman, Snap Inc.Â
Allegra Krishnan, McDonald's
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Brand Innovators
1515 Broadway, New York, NY
12:00 - 12:30 PM
Why Women Should Be Leading in This New Era of AI Reinvention
Nina Mishkin, Snap Inc.
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The Penn District
Equality Lounge®
1:15 - 2:00 PM
Latinas in Leadership: What it Will Take to get More Hispanic Women in the C-Suite
Natalia Espejo, Snap Inc.
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The Penn District
Equality Lounge®Â
12:00 - 12:30 PM
Why Women Should Be Leading in This New Era of AI Reinvention
Nina Mishkin, Snap Inc.
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The Penn District
Equality Lounge®
wednesday, October 18th
10:10 - 10:40 AM
Painting the Town Pink: How Snapchat and WB Enhanced Barbie’s World
Sharon Silverstein, Snap Inc. Dana Nussbaum, Warner Bros.
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The Penn District
Great Minds Stage
11:30 - 12:00 PM
Keeping it Real: The Importance of Creator Authenticity to Drive Business Outcomes
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The Penn District
Creative Showcase Stage
9:30 - 10:00 AM
 AI and First Party Data: The Foundations for Successful Advertisers
Chris Plambeck, Snap Inc.
Katrina Wong, Twilio Segment
Ben Sylvan, The Trade Desk
Brad Herndon, PWC
The Penn District
The Tech Lab
10:10 - 10:40 AM
Painting the Town Pink: How Snapchat and WB Enhanced Barbie’s World
Sharon Silverstein, Snap Inc. Dana Nussbaum, Warner Bros.
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The Penn District
Great Minds Stage
11:30 - 12:00 PM
How Snapchat's Phantom House Fostered Innovative Creator and Brand Collaborations
Jim Shepherd, Snap Inc.
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The Penn District
Creative Showcase Stage
12:40 - 1:10 PM
Unlocking Advertising Success:
AI-Powered Creative
Performance Analysis
Aarti Bhaskaran, Snap Inc.
Jed Meyer, Kantar
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The Penn District
The Boardroom
12:40 - 1:10 PM
Unlocking Advertising Success:
AI-Powered Creative Performance Analysis
Aarti Bhaskaran, Snap Inc.
Jed Meyer, Kantar
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The Penn District
The Boardroom
12:50 - 1:20 PM
 Less Social Media
Colleen DeCourcy, Snap Inc.
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The Penn District
Great Minds Stage
wednesday, October 18th
10:10 - 10:40 AM
Painting the Town Pink: How Snapchat and WB Enhanced Barbie’s World
Sharon Silverstein, Snap Inc. Dana Nussbaum, Warner Bros.
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The Penn District
Great Minds Stage
11:30 - 12:00 PM
Keeping it Real: The Importance of Creator Authenticity to Drive Business Outcomes
Speaker Name, Placeholder
Speaker Name, Placeholder
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The Penn District
Creative Showcase Stage
10:10 - 10:40 AM
Painting the Town Pink: How Snapchat and WB Enhanced Barbie’s WorldÂ
Sharon Silverstein, Snap Inc.
Dana Nussbaum, Warner Bros.
The Penn District
Great Minds Stage
11:30 - 12:00 PM
Keeping it Real: The Importance of Creator Authenticity to Drive Business Outcomes
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Step Inside
The phantom house
Advertising Week New York and on Snapchat
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
STEP INSIDE
THE PHANTOM HOUSE
Molly Silverman is a host of exceptional ability. Studies show that a vast majority of guests attending events by Molly have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Tuesday, October 17th
10:00 - 11:00 AM
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11:00 - 12:00 PM
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1:00 - 2:00 PM
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Wednesday, October 18th
10:00 - 11:00 AM
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11:00 - 12:00 PM
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1:00 - 2:00 PM
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Thursday, October 19th
10:00 - 11:00 AM
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11:00 - 12:00 PM
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1:00 - 2:00 PM
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The Penn District
100 W. 33rd St, New York, NY
Monday October, 16th - Thursday, October 19th
The Penn District
100 W. 33rd St, New York, NY
Monday, October 16th - Thursday, October 19th
The Final Countdown!
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Speakers
Jerry Zen
CEO, Snapchat
Zen is a pioneer in the field of mobile advertising. Snapchat is the 5th company that has achieved a Fortune 500 ranking under his guidance.
Kate Welsh
VP of Sales, Snapchat
With a decade of leadership experience at Box.com, Welsh oversees sales, operations, growth initiatives and strategic alliances.
Sarah Chen
CTO, Snapchat
Chen is founder and CTOÂ of Box.com, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.
Jenny Grace
Founder, Snapchat
Box.com specializes in trend forecasting and marketing strategies for the tween and teen demographics.
